Social Media Campaign Highlighting Top Sellers for PedidosYa

Challenge:

PedidosYa needed a targeted strategy to increase app usage and drive sales by showcasing its top-selling meals. The challenge was to create a campaign that would capture users' attention on social media with engaging, brief, and visually striking content, while encouraging them to order through the app.

Solution:

Campaign Concept: I designed a social media campaign aimed at highlighting PedidosYa's top-selling meals individually. The campaign focused on delivering quick, visually engaging content that would stand out in users' social media feeds.

Meal Spotlight: Each top seller was featured in its own unique post, designed to captivate attention in a few seconds.

Striking Visuals: I created bold, high-quality images and videos showcasing the food in an eye-catching, appetizing way, with close-up shots and motion visuals (e.g., pulling cheese, dipping wings into sauce) to make the food more irresistible.

Brief, Punchy Copy: The messaging was concise and impactful, using short phrases such as "Top Seller [Name of the Restaurant ]Order now on PedidosYa!".

Hashtags & Engagement: Used branded hashtags like #PedidosYaTopSellers to increase visibility and create conversation around the campaign. Additionally, incorporated interactive elements such as polls and swipe-up links to increase engagement and drive traffic directly to the app.

Results:

The campaign led to a noticeable increase in social media engagement, with likes, comments, and shares surpassing expectations.
Sales of top-selling partners saw a significant boost as a direct result of the campaign.
Increased user acquisition and retention as users engaged with the brand, downloaded the app, and made repeat orders, reinforcing the effectiveness of the brief, striking, and engaging content designed for social media.