Data-Driven Discount Campaign for PedidosYa

Challenge:

PedidosYa aimed to increase order engagement by creating a memorable and emotionally resonant campaign that aligned with user preferences. The challenge was to connect with users in a way that encouraged app usage while highlighting the platform’s most popular offerings.

Solution:

Discount Code Campaign: I created the discount code "PY-MOOD" to reinforce the idea of pairing life’s moments with great food. This campaign aimed to evoke an emotional connection between the user’s experience and the platform’s convenience.

YouTube Bumper Ads: The discount code was promoted through short, engaging YouTube bumper ads, featuring a “mood video” theme. These ads illustrated relatable moments, such as movie nights, celebrations, or late-night cravings, and highlighted the value of using PedidosYa to make these moments even better.

Visual Assets: Designed complementary visuals showcasing the discount code alongside dynamic, eye-catching imagery of top-selling foods.

Top Seller Food Suggestions: Leveraged app data to spotlight the top seller items—pizza, chicken wings, burgers, and sushi—emphasizing their availability through PedidosYa and positioning them as ideal choices to accompany the moment.

Results:

The campaign successfully resonated with users, driving increased engagement and order frequency during the promotional period. The use of data-driven insights to highlight popular foods ensured the campaign’s relevance, while the emotional tone fostered a stronger connection with PedidosYa’s user base.