PedidosYa Brand Activation – Dynamic Raffles Under the Punta Cana Sun

Challenge:

During Easter, PedidosYa needed to increase brand visibility and activate new users while engaging existing customers. The goal was to drive app downloads and subscriptions in a highly competitive market, all while maintaining a fun and interactive experience. The event had to be managed entirely remotely, requiring an innovative approach to event activation.

Solution:

Dynamic Raffles Under the Punta Cana Sun: I conceptualized and executed a remote brand activation designed to engage the audience and activate users during Easter in Punta Cana. Despite the event being remote, I ensured that the activation would feel immersive and engaging through interactive elements.

Interactive Stand with Games and Raffles: We set up a physical stand in Punta Cana, featuring games and raffles that included popular marketing products and discount vouchers. The stand acted as a focal point for the activation, with the goal of attracting passersby to participate and engage with the brand.

Dynamic Raffles: Users who participated in the games were entered into a dynamic raffle where they could win exciting prizes, including discount vouchers for future orders and exclusive branded merchandise. The raffle element added an exciting, spontaneous aspect to the activation, encouraging more foot traffic to the stand and app engagement.

User Engagement and New Subscriptions: To further enhance the activation, we incorporated a subscription element. Users had the opportunity to subscribe to the PedidosYa app at the stand, instantly gaining access to exclusive discounts and being entered into the raffle for a chance to win.

Remote Management and Coordination: I managed the entire activation remotely, coordinating all logistical aspects, including communication with the on-site team, tracking raffle entries, and overseeing digital promotion through social media and app push notifications. The challenge of operating remotely was met with seamless coordination and constant engagement with the team on the ground.

Localized Experience with Easter Theme: The event was designed to align with the Easter holiday, leveraging the festive spirit to attract attention. By setting up in a popular area of Punta Cana, we captured the attention of both tourists and locals, creating a memorable experience that felt timely and special.

Results:

The interactive games and dynamic raffles drove strong foot traffic to the stand, with significant engagement from both existing users and potential new customers.

The activation successfully led to a boost in app downloads and new user subscriptions, as users were incentivized by the chance to win exciting prizes and receive exclusive discounts.


Brand visibility in Punta Cana increased significantly, with social media engagement surging as participants shared their experiences and tagged PedidosYa, helping to amplify the campaign’s reach.

This Dynamic Raffles Under the Punta Cana Sun activation exemplified how creativity, strategic planning, and remote management can come together to engage users, drive new subscriptions, and enhance brand visibility in a fun, interactive way.